Wisconsin Paramount Records Frozen Custard and the Birth of the Blues

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Join as we celebrate, well...I would say the opening of Olin's Frozen Custard Stand, but what we are really celebrating here is the American Dream. A white family in brand new "open for business" form and their Icy new Custard stand, with a most remarkable "colored" band ready to entertain the crowd when they arrive.

In one photograph showing a span of no more than 50 feet, we see enough real American history to last a lifetime.

Photographs of seemingly "rural" African-American professional musicians in 1930s are rare as can be. And professional they are, make no mistake. There is even a piano and drum set on that puny stage, and what I would give to have a listen as I try the custard. I would not be surprised one bit if a few of the stand workers broke out into a dance later, and trust that was the primary skill of the performers.

Make them dance.

As musicianers, the job would have been to play all the current hits for their audience, including standards...but I'm going to say some of them brought the blues.

Music is certainly not the only harmony here.

Now allow me some some speculation which might be of interest to record collectors, fans of the blues and more. Although frozen custard was invented in Coney Island in 1919, it really took hold in Wisconsin a decade later. That's right. Wisconsin. Soon small custard stands spread over the state. Now do I KNOW this is Wisconsin? Nope. But there is another reason besides custard I suspect as much.

Paramount Records was located there. Everyone from Blind Lemon Jefferson to Robert Johnson (with Charley Patton in between) went up to Wisconsin to make 78 records which created the earliest aural record of the Blues.

Were these musicians up north to record?

I try to be fact based, but this is too good a story not to surmise, and even if not true, it is one hell of a photograph.

Additionally, there was a connection between an "Olin" and the underground railroad. Smoke that too.

By the way, I found no record of "Olin's Custard" but someone knows, so PLEASE let me know? Likewise, if any blues scholars recognize this most remarkable band, get in touch. The Wisconsin connection is too obvious to ignore, but for all I know the scene depicted is Michigan (where the photograph was found) and the Olin name turns up in both places.

But a Custard Stand in Wisconsin with Paramount performers passing through is the stuff of legends.

Anonymous Photographer "Custard Stand with African-American Musicians" circa 1930 Original Photograph with handwritten notation on reverse. Collection Jim Linderman

DULL TOOL DIM BULB BOOKS AND EBOOKS

Satan and Adam Sterling Magee and the One Man Band

One Man Band! This circa 1890 enterprising inventor in the top three photographs could do it all...and presumably without electricity! I can't tell if his fly is down, but he is certainly playing with everything else. What a contraption. Other famous one man bands you may or may not know? Dave Grohl, who did the entire first album by Foo Fighters, Sir Paul, who did it without the other moptops, and MY personal favorite Jesse Fuller, a blues man who played the "footdella" for the bass while busking on street corners. Fate Norris of the Skillet Lickers did the same but added bells.

I used to see Sterling Magee play on 125th Street in Harlem. No, not the Apollo...the STREET. Mr. Magee, also known as Satan from "Satan and Adam" a salt and pepper blues duo, had a regular gig worth taking the A-train for. Satan was once called "The Fastest Guitar Player in the World" and he might have been, but his amp was so cheap it all came out like one glorious distorted note. He used a foot operated drum and cymbal thing while plugged into a lamppost near the Studio Museum of Harlem.

Satan also made art, and I spent a day in his apartment while he showed me his trippy, cosmic, Sun Ra holograms made out of plywood and such. Sorta like primitive Rubic's cube toys but shaped like stars and each with their own particular logic only Mr. Satan could interpret. I went with a friend, he later told me that was the longest afternoon in his life. I wasn't surprised to learn he had a nervous breakdown not long after, but what DID surprise me was the extent of his Wikipedia entry! He never told me he played with a transvestite duo known as "The Illusions That Create Confusion" but he did mention James Brown and King Curtis, both which were true. He also made a few early singles and with Adam, a few LP records but they gave him a better amplifier. Too bad. He sounded great with the one he carried on a modified shopping cart. I don't think this fellow had as much soul, but I'd have taken the subway up to see him play too.

Group of Frank Wendt Cabinet Card photographs collection Jim Linderman