Crazy Chiropractic Science BJ Palmer's Grotto of Greed

Chiropractic "medicine" is controversial still after all these years for a reason. It isn't science. It isn't even bad science. I have always suspected it had more to do with manipulating one's wallet than manipulating one's spine, and most serious scientists, doctors, scholars and legal professionals will agree with me. Yet it persists like chronic pain, bilking pain sufferers now for 100 years.

Since we recently had an election where candidates who deny evolution, climate change and even the legitimacy of social security not only were on the ballot but WON is an indication of how gullible a good percent of our population is...and since several bloated "entertainers" on the radio continue to line their pockets while spewing nonsense as news, things will only continue to get worse. Let's face it...the windbags (one with a crazy brush cut and chalkboard, the other an obese joke who avoided jail after doctor shopping for his Oxycontin addiction) have a hold of hundreds of radio stations, just like so many quacks of the past. And just like the earier generation of quacks, they blanket huge swatches of the country like a blizzard of bile and bilk.

In fact, the quack who invented Chiropractic "science" was a quack with a radio station. Like Dr. Brinkley, who planted goat gonads into people to cure their libidos, D. D. Palmer and his nutty son "B.J." factored in a radio station to broadcast their crazy ideas. BJ's station was WOC (by strange coincidence the station Ronald Reagan would later lie the sports news on) which stood for Wonders Of Chiropractic. Guess who fills the time slots on WOC now? I don't have to tell you.

D.D invented chiropractic after failing to get rich off his first "scientific" discovery, magnetic healing. Now THAT is a strong foundation for your research.

Anyway, the point of this story is Crazy B.J. Palmer and his "Little Bit of Heaven" shown above. Can the story get any stranger? Well, BJ (who once ran over his father with a car contributing to his death...can you hear the bones cracking?) fancied himself an art aficionado. In fact he had an enormous collection put together on the fortune built from bone tugging...including a gigantic collection of phallic symbols, totem poles and salon nudes. Maybe B.J should have invented a cure for impotence instead of stretching limbs. Lil' Bit O Heaven was built to show off the tons of useless bric-a-brac he lugged home from his world travels. Among the live alligators and fertility objects on display, he added trite platitudes to the good, honest and healthy life he advocated along with his insane ideas of medical care.

I swear...what a country.

To learn more about B.J Palmer's Grotto of Greed see the sources highlighted.


Little Bit O Heaven real photo postcard circa 1920 Collection Jim Linderman

NOTE: I've been getting lots of mail from Chiropractic practitioners (not surprising since "marketing" is one of most intensive classes in the school of chiropractic stuff, another fact, look it up) I refer ANYONE who is either interested in, or disputes ANY PART of my essay above to consult the reasoned and detailed Wikipedia article on same...which is not only well-researched...to be fair upon reading I find I could have actually been far, far harder on both the "profession" AND those who pay for the services. At least I didn't refer to it as an "unscientific cult" as others have, but I would clearly been on solid ground if I had! If it helps anyone, fine, great...but as you can see in the article and the references cited...I'm far from alone. In fact, I seem to have been more than generous. Keep those cards and letters coming anyway!

Peruna and the 50 Million Dollar Art Endowment

Peruna was a prohibition tonic. Otherwise known as booze. It was 28% alcohol, that's a pretty stiff drink. At one time the elixir was banned on Native American reservations by the U.S. Bureau of Indian Affairs for that very reason. It was claimed to cure nearly everything you can find on WebMD, but all it did was make you feel warm inside and slur your words. For a dollar a bottle. Peruna was at one time the largest selling proprietary "medicine" in the United States, due largely to the innovative advertising techniques of Frederick Schumacher. I presume the "Cotton Queen" show above was one of his projects. Peruna was spending one million dollars on advertising and that's more than enough to hire as many minstrels, cowboys and tuba players you need. I believe the minstrels here are one "Hink" and "Dink" as a duo with those names toured midwestern states claiming to be WLN radio stars in the late 1930's. Like another recent post of mine, early radio plays heavily in this story...why, for god's sake, the performers dressed in blackface for a RADIO show is beyond me, but then I guess they all slicked up for the camera here.

Peruna faded away... maybe because the "kick" was reduced to 18% alcohol in response to pressure from the AMA and others. Today, it lives on only in the form of the the kicking horse mascot of Southern Methodist University, and yes, that's where they got the name. As for Schumacher? HIs swill tasted bad but he had good taste. He left a 50 MILLION DOLLAR estate to the Columbus Gallery of Fine Arts, now the Columbus Museum of Art. That's an awful big gift from a bootlegger, but I'm sure they would prefer the term "philanthropist" in Ohio. And they do have Renior, Matisse, Monet and Weegee!

Peruna Promotional Photograph 1935 Collection Jim Linderman