Sepia Pin Up Calendar Storefront original photograph collection Jim Linderman

Sepia Pin Up Calendar Storefront.  This snapshot likely shows a photo studio associated with Sepia Magazine, which ran over 35 years but never achieved the reputation of the competitor Ebony or the mini-digest Jet.  Still, it was a popular media source for the Black country within the country.  Starting in 1947, Sepia was published in Texas by Good Publishing Company.  Good was also responsible for the few African-American scandal magazines of the mid 20th Century.  Hep, Jive and Bronze Thrills also came from Good.  Interestingly, The owner was a white man named George Levitan, but the staff was largely African-American, and Mr. Levitan was a civil rights supporter.

This could be a satellite office.  The magazine had nation-wide distribution, so it is possible a studio looking for glamour shots of African-American women would be in NYC or Chicago.  It is also possible this was simply a storefront set up by an anonymous photographer using the Sepia name.  What better way to attract talent?  There is a similar snapshot for sale on a website which identifies the date around 1930, but that is unlikely.

There is so little documentation of early African-American pinups.  My book Secret Life of the Black Pin-up is out of print., but many of the images have been shared and posted by others.  The phrase "Black is Beautiful" was intended to wake up all races…African-American residents were so abused, even they had doubts.  Yes, Black women are beautiful and they had their own subculture of pin-up beauty, but the history is buried and the issues scarce.

One reason so few of the original Good Publications magazines are seen today is due to the "pass-along rate."  Unlike, for example, issues of National Geographic, which are stockpiled in many garages in nearly mint but moldy condition, most of the race magazines were shared over and over until they wore out.  They cost from 25 to 35 cents…and before the 1960s, there was little disposable income for the minority.  They were seldom collected by libraries.  A few examples of Good Magazines are shown here.

See also HERE and HERE. 
Original snapshot Sepia Pin-Up Calendar Storefront.  No date, circa 1955?  Collection Jim Linderman.  Jim Linderman's book The Birth of Rock and Roll published by Dust to Digital is available for purchase HERE and HERE.

  

Harlem History and Tan Pin Ups Teena, Vera and Dolores

One of the earliest significant ads I can find in a mass market periodical offering nude photographs of African-American women.

(Or even women of color...)

From a 1956 issue of Frolic Magazine.  Scarce today, Frolic was printed on cheap pulp but the covers were bright and vibrant to stand out on the top shelf of shops.  In 1956 the magazine was published every two months with Luke Bailey as editor.  Harlem was about 100 blocks north of the editorial offices.

The photo sets offered here were common in the day, but to cater to a race market was not.  Mar-Mays photos MAY be yet another "branch" of the enormous "Marr" or "Marno" distributor of countless figure study digests documented as well as can be in the book 
PROTO-PORN: The Art Figure Study Scam of the 1950s.

The ad here ran four years after African-American photographer Cass Carr was arrested for organizing nude camera shots which used ethnic models...and Bettie Page.  Carr was a pioneer of sorts and lived in Harlem.  His studio was shut down by police as reported in Jet Magazine in 1952.  It is likely the photographs above came from informal (or even illegal) amateur camera club models such as those used by Carr.

Ads from Frolic Magazine 1956  Text by Jim Linderman