Cellluloid Season Opener from Japan Football Frenzy and Frito-Lay

It's a fall football feeding frenzy from Frito-Lay.  Not long ago, a strategist for Frito-Lay said what we have known for a long time, but few consumer product companies have dared to say.  In an article discussing the snack market, a Frito-Lay exec announced they would be developing snack product in two categories:  for the rich and for the rest of us.  “The rich are getting richer and the poor are getting poorer,” said Ann Mukherjee, chief marketing officer at Frito-Lay North America.  So henceforth, they will be aiming their empty calories at the "value" customer while continuing to create unhealthy crud for the long gone middle-class.

For the record "books" Frito-Lay, one company which is owned by Pepsi, has 40% of the snack food market in the United States, and 30% in the rest of the world.  ONE COMPANY.  Do you have ANY idea how many effing Cheetos ® that is?   Enjoy the game!  

Celluloid Football Player Doll from Occupied Japan, circa 1950 Collection Jim Linderman