Elmer the Optician Optical Goods Eyeglasses Folk Art Trade Sign RPPC Collection Jim Linderman

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I suppose most know the folk art trade signs of figural form from days gone by were intended to identify the store for those who could not read. The technique was obviously particularly important in the case of eyeglass makers, as their clients couldn't read OR see!  Consequently, the giant pair of glasses is one of the most common and recognizable early trade signs.

The sign here, mounted on Elmer the Optician's place in Muskegon Michigan dates to 1920.  Elmer was Elmer P. Heimer, who had the top floor.  It appears a  shoe sale was going on below.


Elmer the Optician Perfect Fitting Glasses Optical Goods Trade Sign Real Photo PC circa 1920 Collection Jim Linderman

2 comments:

  1. brother dylanAugust 1, 2012 at 11:16 AM

    hi, this appears to me to say EIMER, that is, eimer. all the other letters are in caps, therefore i can't see why both times the name shows up on the picture would just have a lowercase L.

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  2. Dull Tool Dim BulbAugust 1, 2012 at 11:30 AM

    And I agree. But Eimer is a strange name.

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