At the Circus in Black and White Ray's in La Crosse and Helen Mae Hoeft, Early Woman Photographer

A circus photo (of a sideshow banner for a "midnight ramble" show) taken by, or developed by, Ray's Studio in La Crosse Wisconsin. One Edwin Hill recounts the tale of La Crosse early photographers in his Master thesis in 1978. Ray's photo was in fact Helen Mae Hoeft, who used the shop name as a pseudonym to avoid sex-discrimination in the photo field. She feared customers would not buy photographic services from a woman when she started up in 1924. The name of the business has changed since, but as of 1978 was still in operation. I do not know if Ms. Hoeft took this photo or merely developed it at the studio for another, but the stamp is here. (Click "At the circus in Black and White" to see other posts in the series)

Untitled circus photo c. 1930 La Crosse, WI collection Jim Linderman