Quote and Credit

Quote and Credit

CLICK TO ORDER OR PREVIEW JIM LINDERMAN BOOKS

Showing posts with label Optical Goods. Show all posts
Showing posts with label Optical Goods. Show all posts

Elmer the Optician Optical Goods Eyeglasses Folk Art Trade Sign RPPC Collection Jim Linderman

CLICK TO SEE BETTER!


I suppose most know the folk art trade signs of figural form from days gone by were intended to identify the store for those who could not read. The technique was obviously particularly important in the case of eyeglass makers, as their clients couldn't read OR see!  Consequently, the giant pair of glasses is one of the most common and recognizable early trade signs.

The sign here, mounted on Elmer the Optician's place in Muskegon Michigan dates to 1920.  Elmer was Elmer P. Heimer, who had the top floor.  It appears a  shoe sale was going on below.


Elmer the Optician Perfect Fitting Glasses Optical Goods Trade Sign Real Photo PC circa 1920 Collection Jim Linderman