The other Goodyear Blimp: The Big Rolling Tire
As I looked up to confirm it was actually the Goodyear Blimp hovering over the putters during the U.S. Open this weekend, the first thing which came up was a question from someone asking "Am I the only person to dislike the noise of the Goodyear Blimp engines on sky sports coverage of the US golf open?" so I guess I'm not alone.
Well, it's more about the brand than it is the blimp. You THOUGHT of the blimp, and that's all they needed. Brand AWARENESS is what they are after, and they've been doing it over 100 years. The blimp first rose to the skies over 100 years ago. 1912. Since then, I presume we have put cameras on the moon which could read the brand name on Phil's ball, but still..."Look in the Sky! Goodyear!"
I'm not sure when this tire appeared, but not long after the blimp. In 1926 Goodyear became the world's largest rubber company and they went public a year later. This photo probably dates to then.
As I strive to be balanced in my reporting, let's see what Wiki says about Goodyear!
"Researchers at the University of Massachusetts Amherst identified Goodyear as the 19th-largest corporate producer of air pollution in the United States, with roughly 4.16 million lbs of toxins released into the air annually. Major pollutants included sulfuric acid, cobalt compounds, and chlorine. The Center for Public Integrity reports the Goodyear has been named as a potentially responsible party in at least 54 of the nation's Superfund toxic waste sites."
Well, I still like this big tire.
Original Snapshot Anonymous circa 1925? Collection Jim Linderman
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