Lucky Strikes Takes to the AIR Skywriting as a Technique for Increasing Brand Recall and Advertising Effectiveness
Looks like the breeze has started to "clutter" the Lucky Strike "message" a bit.
Skywriting has never been measured for advertising effectiveness that I know of. Certainly "brand recall" would apply here. That is the measure of effectiveness advertising agencies fall back on after the campaign is over and sales have not climbed one tiny bit.
"Hey Charlie? Did you remember what them skywritin' pilots put up there in the sky" "Ayup, sure do Gordy, T'was the Lucky Strikes"
What we do not know if either Charlie or Gordy went to BUY a pack.
Similar era photographs of a "ground team" working on market share for a competitor are HERE.
Untitled Original Photograph (Lucky Strike Skywriting Advertisement) No date Circa 1950 Collection Jim Linderman
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