We routinely peel branding stickers off our fruit before eating it. Even chicken eggs are gently machine-stamped now, and individual products have had trackable chips packed with them for years. I suppose Gillette could now tell you which landfill contains the most cast off packaging from their razors. The QR box, the latest "sign of the beast" is already becoming as familiar as bar codes of the distant past.
There was a day when advertising was done by handwritten signs, and if the producer was feeling especially extravagant, a real photo post card. ABC should have put a patent on this idea instead of just a label on their apples.
ABC Orchards "The Home of the Lettered Apple" Advertising Real Photo Postcard circa 1925 Collection Jim Linderman
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